MySymbol is the new line that allows golfers to give TP5 and TP5x balls their own personality.
Everybody can choose the color of the TaylorMade logo, choose a symbol or text with five different vibrant colors including navy, green, red, orange, or pink. Colors can also be mixed and matched to create a golf ball that best represents them.
“Customization and personalization within golf is amongst the biggest trends in the industry right now and MySymbol puts TaylorMade in the forefront of that space. We have invested heavily in visual technologies and personalization because it is by far what golfers, including our TaylorMade athletes, are asking for,” said Mike Fox, Senior Director of Product Creation, Golf Ball.
“We are excited to bring endless options for customization and personalization to our consumers in this unique way with MySymbol.”
Team TaylorMade athletes are also planned to start taking advantage of this new program. Collin Morikawa and Charley Hull will be the first to put their MySymbol balls into play.
TP5/TP5x pix was created by TaylorMade designers in collaboration with Rickie Fowler and incorporates Clear Path Alignment™ technology with Tour-proven functionality to aid alignment on the green and gauge the quality of every putt.
The brand has adapted the standard pix design with numerous online exclusives for golf fans of all interests and passions.
Tour Response Stripe is now available in a multi-pack of green, orange, blue and red as well as a blue/pink dozen option.
Tour Response Stripe is also available in jar ball offerings at various retail stores and pro shops.
Innovation in the old-fashioned way
Mini Driver made the reinvention of the Original One in 2019, to celebrate the club’s 40th anniversary and the launch of the first metalwood driver. The 300 Mini Driver further elevated the franchise in 2021. Following that success, BRNR continues the legacy of bringing back iconic 300cc-sized drivers that have defined the brand over the years.
Every component has been designed to create a nostalgic experience. The popular UST ProForce 65 shaft has been revitalized and dressed in black and copper to resemble the original Burner Bubble®.
A SuperStroke S-Tech grip (50g) adds to the aesthetic, while a retro-inspired barrel headcover completes the package.
“The BRNR Mini Driver is a modern interpretation of a classic driver, showcasing our long-standing heritage in the sport. While it has retro aesthetics, it’s no showpiece to hang in your office. It has the horsepower to attack golf courses and can be a major asset in the hands of the right golfer.
We aimed to balance throwback elements with modern looks, technology, and performance,” said Tomo Bystedt, Senior Director of Product Creation, Metalwoods & Carbonwood™.
Comments