Photos: Courtesy Mira Mikati
The countdown to the FIFA World Cup Qatar 2022™ is on, and Hublot is ready to time every minute of the matches. The World Cup is the most watched sports event with more than one billion viewers.
To illustrate the campaign, Hublot invited Lebanese fashion designer Mira Mikati to design a special, happy and colourful “Hublot Loves Football” campaign logo that brims with optimism. Her hand-drawn design captures a fresh-looking, hopeful enthusiasm and universal respect because football is the people’s sport.
“Football is the world’s game and has a unique power to carry a message of hope to every corner of the Earth, connecting us and showcasing everything that brings us together. Passion, fairness, family. We’re so proud to be working with Mira Mikati and our Hublot Ambassadors and Friends of the Brand to tell this story.” Comments Ricardo Guadalupe Hublot CEO.
Mira, together with 15 Hublot Ambassadors and Friends of the Brand, creates balls that are extraordinary pieces of art, capturing the individual personalities of the stars and their shared passion for this sport. Some are hand-drawn and painted, others crocheted, representing the human element in football.
Introducing the Hublot by Mira Mikati “Hublot Loves Football” ball designs
Hublot Loves Football x Pelé
Pelé, a football icon, and so much more. Mira drew inspiration from the Brazilian’s energy, peace, and humanity, and conceived the Pelé design around five characteristics she felt best described him: optimistic, disciplined, respectful, genuine, and iconoclastic. Mira chose yellow to capture Pelé’s sunny disposition and added the famous silhouette of his overhead kick.
Hublot Loves Football x Laure Boulleau
Laure uses pleasure to help her overcome life’s challenges – to see and feel the good. Her ball is hand crocheted in rainbow blue tie-dye and embroidered with the word “hope”.
Hublot Loves Football x Marcel Desailly
Mikita took the colours of the Ghanaian flag and of Marcel’s clubs to create a sunny, fresh ball design. The finishing touch is the date, 12th July 1998, the day Marcel lifted the FIFA World Cup™ with France.
Hublot Loves Football x Didier Deschamps
Didier is one of only three men to win the FIFA World Cup™ as both player and manager, both for his native France. Mira wanted to honour his extraordinary career in his design, creating “the victory ball”. It’s decorated in the colours of the French Tricolore flag and with stars.
Hublot Loves Football x Luis Figo
In the creative session with Mira, Luis drew a clover leaf on a football to bring luck to everyone he loves. She added stars and hearts to remind him of his many glorious victories and memories, and his mantra: “Follow your Dreams. Never Lose Faith.” The dark green, blue, and white colours are his son’s favourites.
Hublot Loves Football x Ada Hegerberg
Norwegian international Ada’s motto is simple: “believe in yourself”. In Ada, Mira found an incredibly dynamic personality, radiating energy, and so created a colourful.
Hublot Loves Football x Roberto Martinez
Mikita uses lighter, warmer colours that capture Roberto’s kind, generous disposition. At his request, she attached an Apple AirTag to the ball–so that he would never lose it.
Hublot Loves Football x Kylian Mbappé
She wanted to capture the concepts of “dream” and “dedication” to illustrate how he has devoted himself to realizing his wildest ambitions. The colours reflect his story: Pink, his favourite, for his first dream football boots, orange for Inspired by KM, his children’s foundation, and blue for France and the beauty of the sky.
Hublot Loves Football x Alex Morgan
Mira captured the state’s warmth with a California sunset in Alex’s design, adding a palm tree motif and a horizon, a symbol of the limitless opportunities for women in football.
Hublot Loves Football x Jose Mourinho
Mira created cheerful, graphic interpretations of the competing nations’ flags. And second, his secret motto: “The most important victory is the next one.” She added these bright, forward-looking words to his design.
Hublot Loves Football x Alexia Putellas
Spanish international Alexia loves colour, flowers, the sea and spending time with her family. For her, Mira designed a happy, summery, colourful ball covered in floral motifs.
Hublot Loves Football x Hervé Renard
Hervé told Mira he was inspired by the heat, blue sky, and palm trees of the desert. She created a scene full of colour and life, adding the word “unity” to capture Hervé’s starting point as a coach: “the team before the player”.
Hublot Loves Football x Xherdan Shaqiri
Xherdan is an icon of Swiss football. Mira designed a ball that celebrates his love of family and the value of respect that was passed down to him by his parents. She used hand-written, colourful typography to connect him to those values and give him energy.
Hublot Loves Football x Gareth Southgate
Mira said she developed a profound understanding of the power of human values in football. One of Gareth’s maxims is “Be Brave, Be Kind and Follow Your Dreams!”. The dominant colour is green, an emotional colour for Gareth inspired by football pitches.
Hublot Loves Football x David Trezeguet
Goal machine David Trezeguet spearheaded France to FIFA World Cup™ glory in 1998. His passion and infectious energy prompted Mira to design a yellow, orange, and red ball, finished with his nickname “Trezegoal”.
“Play is at the heart of all my designs. When I’m not playing with colour, I’m playing with words. Just as football sparks joy on the pitch, I want my work to be a constant supply of happiness.” said Mira Mikati, fashion designer.
“Dreams really can come true. Meeting Hublot’s ambassadors and discussing their dreams, passions and how far these drivers can take you was very special. By interpreting every player’s dream, with Hublot we want to inspire other to dream just as big, we want to inspire the next generation to believe they can achieve anything.” concluded Mikati.
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